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The Business Models Handbook Templates, Theory and Case Studies

Identifier --paulnhague-441
Penulis / PengarangPaul N Hague
Kata Kunci Business Models
Tanggal Publikasi06 Jan 2019
BahasaBahasa Inggris
Abstrak / Deskripsi I am a market researcher. It has been a lifelong career for me. Many years ago, as a cub researcher, I sat in a training session when the trainer introduced the subject of a SWOT – strengths, weaknesses, opportunities, and threats – analysis. It was simple stuff. He was making the point that the SWOT model helped locate data within a context. The business model brought the data to life. It pushed it into action. It gave it purpose. The guru trainer said, ”˜there are dozens of these frameworks and you should familiarize yourself with them’. I couldn’t believe him. I could only think of the 4Ps – product, place, price, and promotion – and the SWOT. I felt sure he was exaggerating.

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I am a market researcher. It has been a lifelong career for me. Many years ago, as a cub researcher, I sat in…
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