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InformatIon management STRATEGIES FOR GAINING A COMPETITIVE ADVANTAGE WITH DATA
Penulis: WILLIAM MCKNIGHT •
Identifier: --williammck-1145
The book is about managing bet-your-business data about customers, products, finances, suppliers, employees, vendors, etc. and all manner of transactions. The possibilities for exploiting this data have increased exponentially in the past decade. It used to be we would try to put everything in a data warehouse (discussed in the next chapter.)