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Measuring the User Experience Collecting, Analyzing, and Presenting Usability Metrics
Penulis: Tom Tullis, Bill Albert •
Identifier: --tomtullisb-1392
This book is intended for anyone interested in improving the user experience for any type of product, whether it’s
a consumer product, computer system, application, website,
or something else altogether. If it’s something people
use, then you can measure the user experience associated with it. Those who are interested in improving the user experience and who could benefit from this book come from many different perspectives and disciplines,including usability and UX professionals, interaction designers, information architects, product designers, web designers and developers, software
developers, graphic designers, and marketing and market-research professionals, as well as project and product
managers.