GDL

At a time when the United States faces tremendous pressure from global competition, and the voices of external customers are growing louder and stronger, the quest for quality has never been more urgent. The very survival of organizations is acutely in jeopardy. The notion of quality has gone from being a socially provocative one to being a deliberate strategy for long-term viability. In the third edition of Principles of Total Quality, we have captured the essence of this strategy for both the service and manufacturing sectors.

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