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Total Relationship Marketing
Third edition
Book from #PUBLISHER#
By : Evert Gummesson
Created : 2008-08-07, with 1 files
Keyword : Relationship Marketing
Book from #PUBLISHER#
By : Evert Gummesson
Created : 2008-08-07, with 1 files
Keyword : Relationship Marketing
Marketing strategy moving from the 4Ps â product, price, promotion, place â of traditional marketing management to the 30Rs â the 30 relationships â of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society
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- , Editor: digilib@utmmataram.ac.id@#publisher#
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