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Total Relationship Marketing

Third edition
Book from #PUBLISHER#
By : Evert Gummesson
Created : 2008-08-07, with 1 files

Keyword : Relationship Marketing

Marketing strategy moving from the 4Ps – product, price, promotion, place – of traditional marketing management to the 30Rs – the 30 relationships – of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society

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  • , Editor: digilib@utmmataram.ac.id@#publisher#

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